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Counting down the days to Super Bowl LIVE

Minnesota Super Bowl Host Committee Partnership

Since June, Be The Match has partnered with the Minnesota Super Bowl Host Committee (MNSBHC), and we are thrilled to be working with this organization. This partnership is a great opportunity to celebrate our communities’ diversity while raising awareness of our life-saving mission.

Through our partnership with the MNSBHC, Be The Match is sponsoring the Business Connect program, the NFL’s supplier diversity program to develop and utilize Minnesota-based, minority-, women-, LGBT- and veteran-owned businesses.

Additionally, Be The Match is sponsoring Crew 52, the group of 10,000 volunteers who will be welcoming guests into our beautiful city of Minneapolis, during the Super Bowl LIVE event.

Super Bowl LIVE

Come visit Be The Match at Super Bowl Live! This epic 10-day fan festival will take place on Nicollet Mall in downtown Minneapolis from January 26 – February 4. The event is free and open to the public and will feature live concerts, national broadcasts, food and fun. The theme, “Bold North,” will showcase Minnesota winter, celebrating humor, hospitality and the heroic spirit.

The Be The Match Activation Zone, will be located on Nicollet Ave., between 10th and 11th street. Fully enclosed and heated, the activation space will provide attendees the opportunity to experience what it means to literally save a life. Throughout the 10 days, Be The Match Interactive Zone, will feature special guests, games and giveaways! 

Don’t miss this once-in-a-lifetime opportunity to be part of the world-class fun and excitement!